Broker Check


Today’s investors are bombarded with so much media. News is received in seconds via smart phone and other devices, and reactions to the negative media often cause negative results for the investor’s portfolio.

We believe that patience and discipline are two important attributes that impact the success or failure of an investment strategy. Too often money management is influenced by emotions that can cause you to lose focus on your financial goals and objectives for both the short-term and the long-term.

Sometimes remaining patient and disciplined can be difficult based on what is happening in the financial market, and the Cycle of Market Emotions chart above shows how emotional decision making can impact an investor’s tendency to “buy high” and “sell low.” When the market is experiencing erratic movements, an investor may panic and sell. On the other hand, if the market is at a peak, an investor may feel elated and buy. This kind of emotional behavior can have dramatic consequences on the performance of your portfolio.

Our approach is to take all the market factors into consideration as we manage your wealth, thoroughly analyzing the financial market conditions to make the best decisions for the overall, stable growth of your plan.

The chart below reflects a 2011 study that found the average investor did substantially worse than major indices from the period of 1992-2011 due to the cost of decisions based on emotions.

"Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss. Past performance is not a guarantee of future results."

Source of Pictures and study via Lorning Ward